Kellogg’s

In this case, we provided only the draw and digital fulfilment aspect of the promo

Wunderman Thompson ran the Kellogg’s Back to School promotion site, and provided KO with weekly entry lists, which we ran through our Quickdraw system. We provided WT with a list of winners, which they validated.

Once validated, KO triggered eDM blasts with Woolworths digital vouchers.