Red Bull x Woolworths.

A Woolworths exclusive promo, that saw Men Expert’s biggest sales week in the history of the brand in Australia

We helped one lucky Men Expert customer win the ultimate energy experience — a once in a lifetime hot lap with the Red Bull Holden racing team! To enter, consumers had to purchase any two L’Oréal Men Expert products from Woolworths (in store or online), visit the site, upload their receipt and fill in their details. There were also 100 runner up prizes to be won.

With a strong in-store presence, this promotion gained traction from the get-go, and will be a likely repeat.